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On Air Today
Wednesday, February 22, 2012
5:40 Sparta vs Pinckneyville
7:30 Steeleville vs Sesser
Recent Podcasts
TBone Morning Show
Wed, Feb 22, 2012


Plenty of T-Bone Morning Show goodness!
Download this podcast

People Speak
Wed, Feb 22, 2012

Mark Terry from the Illinois Department of Insurance on disaster coverage and long-term care insurance.
Download this podcast
Local News
Wed, Feb 22, 2012


Wednesday’s Local News Report.
Download this podcast

Swap Shop
Sat. Feb. 18, 2012


The Southern Illinois Swap Shop.
Download this podcast

HS Basketball
Regionals: Sparta vs Red Bud


Sparta and Red Bud play in the quarterfinals of the 2012 Class 2A Pinckneyville Regional.
Download this podcast



Marketing
Ever since the first scratchy voices hit the airwaves, radio has been the preferred choice for advertisers to reach their target audience. With a wide range of demographics and an omnipresent reach, no medium can match the effectiveness, immediacy and affordability of radio. Even as Americans adapt to a variety of technological advances such as CD players, iPods and the internet, nothing can replace the timeliness and relevance of local radio, whether it's live coverage of local news and sporting events, severe weather coverage or entertainment. Let WHCO get your message out the way only local radio can! Contact one of our marketing and account executives today at 618-443-2121, or toll-free 1-877-443-1230, to find out how WHCO's wide reach and affordable rates can best serve you.

The advantages of radio:
Radio reaches the broadest audience. Not everyone listens to our music, or our news, or our sports...but most people listen to one or the other! With our wide range of listeners, stop searching for your target audience: we've already found them! (Actually, they found us!)

Radio is immediate. Everyone loves reading about high school sports, but we have the games live. Local news reaches the papers, but hear statehouse news, police reports and obituary news from us first. Need your message on today? Call us! We're on the air 24/7.

Radio is everywhere. At home, in the car, at work. And now even on the internet, live at realcountry1230.com. You might not be trying to reach customers in Germany, but oops, you just did. And you didn't even have to pay more!

Radio is easy to change. Your current message not working? Change it; just let us know what you want to say. Did we make a mistake with your commercial? We're only human, but we'll be more than happy to fix it - immediately. No one will hear the error again, and we'll make up for it by extending your order at no charge.

Radio isn't just...radio. See that banner ad up there? That could be you. Fire up our stream and hear our pre-roll messages, or check out the ad on the side of our Real Country Skimobile sponsored by Excel Bottling. Pick up one of our bumper stickers at a WHCO live appearance and use one of the coupons on the back. Radio advertising is effective on the air...and more than doubly so when paired with one of our many other marketing vehicles.


The advantages of Real Country 1230 WHCO:
T-Bone Southwestern Illinois wakes up listening to T-Bone. And when T-Bone talks, everyone listens. He should be talking about your business! The T-Bone Morning Show is the talk of the town, and the businesses sponsoring it are seeing great results. Whether it's regular commercials re the super-effective live reads, what happens on the T-Bone Morning Show certainly doesn't stay on the T-Bone Morning Show. Why don't you join in on their success? Talk to a WHCO account representative today and join the T-Bone Morning Show crew!
   
News In our area, the news comes to WHCO first. The immediacy of radio is untouched by any other medium, capturing the attention of local listeners as they seek out the latest information. That attention can be yours: WHCO's news coverage is one of the premiere ways to reach your target audience. In addition to standard commercial spots, live announcements by WHCO's news staff can increase the visibility of your message, further grabbing the interest of our listeners. Contact a WHCO account executive today to find out how to be a part of the area's top news team.
   
Real Country WHCO doesn't play country music. WHCO plays Real Country music. It's not just a slogan; it's the truth: the music mix is a unique blend that cuts out the fake pop/Top 40 artists claiming to be country singers and gives our listeners a variety of classics from the golden years of country music mixed with the stars of today that continue to pay tribute to that legendary sound. While there are plenty of country stations around the dial, there's only one Real Country station in the area - and your message can be a part of it!
   
Sports Local sports coverage has always been a cornerstone of WHCO's service to the community, and advertisers not only get their message across to our audience but also send the message that they support the local sports teams and programs and want to help bring the live play-by-play into homes all across Southwestern Illinois and Southeast Missouri. In addition, WHCO has diverse packages available for advertisers to reach an audience across all of its sports properties - high school, college and pro. Contact WHCO today to find out how to get on board the Total Sports Team.
   
Events We strive to serve the community, and we know your group does as well. For your event to be a success, you need the best promotion at the best possible price. That's why WHCO offers non-profit event pricing at a discount of our regular rates. Speak to a Real Country account representative today and find out how easy and affordable it is to make your event a smashing success!

WHCO@ 2011 Southern Illinois Radio Group
1230 West Broadway PO Box 255 Sparta, IL 62286 | 618.443.2121 FAX 618.443.2280
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